HOLT SEAFOOD

Packaging Design

Great packaging doesn't just look good - it communicates the right information, to the right customer, at the right moment. With decades of experience in seafood retail and foodservice, our in-house design team understands the category inside and out. We help you build a brand presence that's consistent, shelf-ready, and built to sell.

Market-Led Design

Effective packaging starts with understanding who's buying. Whether you're supplying chefs in commercial kitchens or consumers in a supermarket aisle, the required information, and how it's prioritised, is completely different. We research your target channel before we design a single thing.

Bulk & Retail Formats

Good packaging isn't just the consumer-facing face - it's the whole system. We design for both individual retail packs and functional bulk formats, ensuring clear product line differentiation from shelf to storeroom.

Brand Integrity, Every Time

Whether you have a single logo or a full brand style guide, we'll work with your existing assets to create packaging that's clean, consistent, and on-brand. No guesswork - your brand shows up the same way on every SKU, every format, every time.

Design - Production

Working with multiple international suppliers often means juggling different payment terms and currencies. We standardize your financing arrangements, providing consistent, predictable terms that make budgeting and cash flow management straightforward.

Years of focused seafood industry experience designing packaging.

Our packaging design service grew out of our contract packing operation and our in-house brands, which means our designers have real-world factory and retail experience - not just design school theory. Here's what we can help with:

  • Retail consumer packaging (supermarket & independent retail)
  • Foodservice / bulk packaging design
  • Private label branding from scratch
  • Adapting existing brand assets to new formats
  • Nutritional panel & regulatory label layout
  • Product line differentiation across SKUs
  • Print-ready artwork & factory liaison

Value Added Squid

Shellfish - Scallops / Mussels / Vongole etc

Frozen Raw Squid

Fish

What do we do?

Our business focus is to provide our customers with a clear, reliable supply chain, allowing them to focus on selling their product.  We have established strong alliances with factories in China, Thailand, Indonesia, Africa and South America, enabling us to focus on product development and value added services for our customers.

Who are we?

Holt Seafood Company is a family-owned multi-generational business established in 1989 by Beverley and Neil Holt. Headquartered in Sydney, Australia, with European operations now based in Barcelona, Spain, we remain proudly independent and family-run across generations.

Why work with us?

Over 35 years in the industry has taught us what buyers actually need: consistency, reliability, and a supplier who doesn't disappear when things get difficult. We maintain direct relationships with our factories, manage quality at the source, and ensure full traceability from catch to delivery.

Have any questions regarding our business?

We’re here to help. Whether you’re curious about our products, services, partnerships, or just want to learn more about how we operate, our team is ready to answer your questions.

Contact Details

© Holt Seafood Company Pty Ltd.
All Rights Reserved 2026.
Terms & Conditions Privacy Policy